Meats Lab Joins Sierra Oro Farm Trail Mobile Farm & Wine Pass

CHICO, Calif. — Aug. 9, 2021 – After pausing for a year, the Sierra Oro Farm Trail is back and bigger than ever with a new mobile Farm & Wine Pass accepted at more than 30 Butte County farms and wineries, including the University Farm Meats Laboratory, during a month-long harvest celebration beginning on October 1, 2021.

The mobile Sierra Oro Farm & Wine Pass – a collaboration between the Sierra Oro Farm Trail and Explore Butte County - opens the door to world-class specialty farms and wineries throughout Butte County. Guests hungry for a unique hands-on adventure can enjoy an expanded harvest celebration where visitors can stroll through farms to pick fresh apples from the tree or pumpkins from the vines, sample artisan olive oils, specialty nuts and award-winning wines, all while getting to know the dedicated farmers and winemakers.

“The Sierra Oro Farm Trail is expanding so that we can welcome more guests with an enhanced experience, fewer crowds and more specials. Additionally, this shift to a month-long tour allows guests more time to spread out and enjoy their favorite stops at their leisure without having to rush,” said Nicole Johansson, organizer of the Sierra Oro Farm Trail.

Mobile Food & Wine Pass holders can set their own pace as they explore a variety of more than 30 farms and wineries along the Sierra Oro Farm Trail the entire month of October. Hours for each stop are posted within the mobile pass, convenient for pre-planning touring routes. The University Farm Meats Laboratory is open Thursdays and Fridays from 8 a.m. to 5 p.m.

Here’s how it works:

• Once a Farm & Wine Pass is purchased at www.sierraoro.org, mobile pass holders will receive a text and an email confirming purchase.
• Instructions will guide the pass holder to save the pass to the home screen on their smart phone for future easy access.
• As pass holders travel the trail, they will check in and redeem offers at each farm and winery they visit.
• The pass will unlock special discounts unique to each location. The University Farm Meats Laboratory is offering 50% off one package of its famous Jalapeno Cheddar Sausage. 
• Pass offers can only be used once at each participating venue.
• Special events will pop-up throughout the month of October to surprise pass holders with new offers and experiences available exclusively through their digital pass.

The passes will be available for online purchase at Sierraoro.org beginning August 9, 2021 and will be for sale throughout the month of October for $40.00 per person. Children 12 and under are free. The value of the pass tastings, discounts and experiences exceeds $150.

Another way to partake in the bountiful harvest is to have a limited-edition commemorative tasting box delivered to your doorstep. Sierra Oro Tasting boxes are available in collaboration with Sohnrey Family Foods. For more information, to purchase the Farm & Wine Pass and/or add-on tasting boxes (available under the “shop” tab), please visit www.sierraoro.org.

Proceeds from the Sierra Oro Farm Trail benefit the Sierra Oro Farm Trail Association, dedicated to further developing agri-tourism in Butte County.

For the latest information about Butte County attractions, points of interest, restaurants, breweries, wineries and lodging options that are available throughout the county, visit www.explorebuttecounty.com(opens in new window).

Join the conversation on our social media channels: www.facebook.com/SierraOroFarmTrail(opens in new window) and on Instagram and Twitter @FarmTrail and @explorebuttecounty.

The Sierra Oro Farm Trail is sponsored by Butte County Farm Bureau, Explore Butte County and Tri Counties Bank. Participating farms and wineries include the following: Almendra Winery & Distillery, Bangor Ranch Vineyard & Winery, Book Family Farm, Butte College Environmental Horticulture Nursery, Butte View Olive Company, Calolea Olive Oil, Chico State University Farm, Dog Creek Cellars, Earthworm Soil Factory, Gale Vineyards,, Harvest Hill Farm, Hickman Family Vineyards, Hodges Nursery & Gifts, LaRocca Vineyards, Lavender Ranch, Live Vine Wines, Llano Seco Rancho, Lodestar Farms, Long Creek Winery & Ranch, Lundberg Farms, Maisie Jane’s California Sunshine Products, Milk & Honey 1860, Mooney Farms, Nescere Vineyards, New Clairvaux Vineyard, Noble Orchards, Odyssey Winery, Patrick Ranch Museum, Pedrozo Dairy and Cheese Company, Purple Line Urban Winery, Sohnrey Family Foods, Spencer Shirey Wines, TJ Farms and Wooley Farms.