Existing Research

Take a look at some research already completed by our faculty! These studies show relevant market information and can help improve leadership skills as well. If you do not find what you are looking for, feel free to request new research be done!

Aiken Ph D, Kirk D.
Expertise: Advertising, Branding, Customer Satisfaction, Sports Marketing, Cluster/Segmentation Analysis
- Refereed Journal Articles
  - Journal Article (Published)
    - Whittinghill, J., Smith, N., Aiken, K. D. (2021). Don't Stop the Music: An Exploration of First-Generation College Students' Use of Music During Pre-pandemic and Pandemic Times. Journal of Higher Education Theory and Practice, 21(15), 122-136.
  - Journal Article (Published)
    - Aiken, K. D., Sukhdial, A., Campbell, R., Kent, A., Malkewitz, K. Winning Isn't Everything: An Investigation Linking Old School Values to Fan Behaviors. International Journal of Sport & Society, 12(2), 105-122.
  - Journal Article (Published)
    - Aiken, K. D. (2020). Investigating Sport Fan Attitudes towards Tanking: The Role of Values-Based Connections. Sport Marketing Quarterly, 29(4), 256-268.
  - Journal Article (Published)
    - Sloan, D., Aiken, K. D., Mikkelson, A. (2018). Places in Names: An Investigation of Regional Geographic Brand Congruency. Journal of Product & Brand Management, 27(7), 781-792.
  - Journal Article (Published)
    - Aiken, K. D. (2018). Collaborative Course Development: A Comparison of Business and Non-Business Perceptions of Class Experience. International Journal of Management Education, 16(2), 256-265.
  - Journal Article (Published)
    - Downing, J. A., Aiken, K. D., McCoy, D., Matthews, M. E., DeAtly, K. (2018). Collaborative Course Development: A Comparison of Business and Non-Business Students’ Perceptions of Class Experience. The International Journal of Management Education.
  - Journal Article (Published)
    - Aiken, K. D. (2018). From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption. Journal of Business Research, 87(June), 69-79.
  - Journal Article (Published)
    - Shin, S., Aiken, K. D., Aleccia, V. (2017). Business Students' Attitude toward Academic Misconduct, Credential Embellishment, and Business Unethicality. Journal of Business Ethics Education, 14, 69-92. http://www.neilsonjournals.com/JBEE/
  - Journal Article (Published)
    - Aiken, K. D., Heinze, T., Meuter, M., Chapman, K. (2017). The Impact of Collaboration, Empowerment and Choice: An Empirical Examination of the Collaborative Course Development Method. Marketing Education Review, 27(1), 39-50.
  - Journal Article (Accepted)
    - Aiken, K. D., Whittinghill, J., Smith, N. (2022). Exploring When and Why Business Students Listen to Music. Journal of the Academy of Business Education.
  - Journal Article (Accepted)
    - Mercurio, K., Aiken, K. D. (in press). Exploring Political Consumerism and the Emerging Role of Political Brand Personality. Journal of Brand Strategy.
- Conference Proceedings
  - Conference Proceeding (Published)
    - Aiken, K. D., Meuter, M., Sukhdial, A., Jones, P. (2019). Exploring the Wisdom of Brand Comfort: An Investigation of Comfort Foods and Comfort Brands.
Casselman, Mitch
Expertise: Strategic Management, Decision Making, Design Thinking, Process Analysis/Improvement, Design Thinking, Creativity, Innovation
- Refereed Journal Articles
  - Journal Article (Published)
    - Carroll, R., Casselman, M. (2019). The Lean Discovery Process: The Case of raiserve. Journal of Small Business and Enterprise Development, 26(6/7), 765-782.
  - Journal Article (Accepted)
    - Sama, L. M., Stefanidis, A., Casselman, M. (in press). Rethinking Corporate Governance in the Digital Economy: The Role of Stewardship. Business Horizons.
  - Journal Article (Submitted)
    - Stefanidis, A., Casselman, M., Horak, S. Twenty-five Years of Management & Organization Research on Poverty: A Systematic Review of the Literature and a Research Agenda. Business Ethics, Environment and Responsibility (formerly BEER).
- Conference Proceedings
  - Conference Proceeding (Published)
    - Carroll, R., Casselman, M. (2018). The Lean Discovery Process in Digital Startups: The Case of raiserve. IEEE.
  - Conference Proceeding (Accepted)
    - Stefanidis, A., Casselman, M., Horak, S. (in press). Twenty-five Years of Management & Organization Research on Poverty: A Systematic Review of the Literature and a Research Agenda. New York:.
  - Conference Proceeding (Submitted)
    - Sama, L. M., Stefanidis, A., Casselman, M. A Stewardship Based Model of Corporate Governance for the Digital Era. IABS 2021 - International Association of Business and Society.
Graves, Kelly
Expertise: Process Consultation, Conflict Resolution, Strategic Plan Development and Implementation, Leader & Manager Development, Generational Corporate Transition Plans, Team Building, Organization Development Utilizing/Meeting & Group Facilitation, & Conflict Resolution
- Other Intellectual Contributions
  - Book (Published)
    - Graves, K. (2017). The Management and Employee Development Review (one ed., vol. one). Boca Raton, FL: Routledge. http://dx.doi.org/10.1201/9781315116853
Ishqaidef, Ghadir
Expertise: Work Culture, Productive Work Environment, Burnout Prevention, Work Engagement
- Refereed Journal Articles
  - Journal Article (Published)
    - Rathert, C., Ishqaidef, G., Porter, T. (2022). Caring work environments and clinician emotional exhaustion: Empirical test of an exploratory model. Health Care Management Review, 47(1), 58-65.
  - Journal Article (Published)
    - Flinchbaugh, C., Ishqaidef, G., Chadwick, C. (2020). A shared human resources change initiative: What influences (in)effectiveness? Journal of Change Management, 369-386. https://www.tandfonline.com/doi/abs/10.1080/14697017.2020.1758748
  - Journal Article (Published)
    - Super, J., Li, P., Ishqaidef, G., Guthrie, J. (2018). If I share what I know, will you listen? The role of personality and rewards in information sharing and group decision making. Rutgers Business Review, 3(1), 33-39. https://www.rbusinessreview.org/rbr030103
- Conference Proceedings
  - Conference Proceeding (Published)
    - Rathert, C., Ishqaidef, G., Porter, T. (2020). Caring Work Environments and Nurse Burnout: Empirical Test of a Moderated-Mediation Model. Vancouver/Canada (online): Academy of Management Proceedings. https://journals.aom.org/doi/abs/10.5465/AMBPP.2020.11579abstract
- Other Intellectual Contributions
  - Written Case with Instructional Material (Published)
    - Flinchbaugh, C., Ishqaidef, G. (2018). A Case study of flexible HR leadership. A shared human resources change initiative: What influences (in)effectiveness?. Western Casewriters Association Conference/Western Academy of Management:
Madrigal, Robert
Expertise: Consumer Insights, Statistical Analyses, Sports Marketing, Corporate Sponsorship
- Refereed Journal Articles
  - Journal Article (Published)
    - Madrigal, R., King, J. (2021). Improving Fit Perceptions for an Incongruent Sponsorship: Associating a Sports Property to a Brand via Analogical Articulation. Journal of Business Research, 124, 731-738.
  - Journal Article (Published)
    - King, J., Koppenhafer, L., Yenecha, C., Madrigal, R. (2021). Look Puppies! A Visual Content Analysis of Major Statements within Pharmaceutical Advertising. Journal of Public Policy and Marketing, 40(1), 45-61.
  - Journal Article (Published)
    - Madrigal, R., Wardley, Armstrong Soule, C. Measuring the Motivation to Avoid Duping: Scale Development and Validation. Journal of Consumer Marketing.
  - Journal Article (Published)
    - Madrigal, R. (2020). The Role of Identification and Gratitude in Motivating Organization-Serving Intentions and Behaviors. Journal of Business Research, 116(August), 75-84.
  - Journal Article (Published)
    - Madrigal, R., Bee, C., Chen, J. When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment. Communication Research.
  - Journal Article (Published)
    - Reich, B., Campbe, T., Madrigal, R. (2019). Who Deserves Faulty Products? Victim Blaming as a Potential Disruption to the Free Market. Journal of Consumer Psychology, 30(1), 60-76.
  - Journal Article (Published)
    - Madrigal, R., King, J. (2018). Improved Articulation of Incongruent Sponsor-Property Partnerships Using Analogy. Journal of Sport Management, 32(5), 464-472. https://journals.humankinetics.com/doi/abs/10.1123/jsm.2017-0290
  - Journal Article (Published)
    - Madrigal, R., King, J. (2017). Creative analogy as a means of articulating incongruent sponsorships. Journal of Advertising, 46(4), 521-535. https://www.tandfonline.com/doi/abs/10.1080/00913367.2017.1396513
  - Journal Article (Accepted)
    - Madrigal, R., Bee, C., Chen, J. (in press). Hope and Fear in the Experience of Suspense. Cognition and Emotion.
  - Journal Article (Accepted)
    - King, J., Yencha, C., Koppenhafer, L., Madrigal, R. (in press). A Clear and Conspicuous Problem: How Consumers Cope with Incongruent Audio-Video Content in Pharmaceutical Advertising Risk Disclosures. Journal of Public Policy & Marketing.
  - Journal Article (Not Accepted)
    - Madrigal, R., Reich, B. Risky Business: How Perceptions of Negligence Influence Judgments Following an Unintentional but Foreseeable Harm. Journal of Business Research.
- Non-Refereed Journal Articles
  - Journal Article (Submitted)
    - Madrigal, R., Armstrong Soule, C., J. Relative Risk Reduction Claims in Marketing Messages: How Motivation and Ability Influence Inferences of Manipulative Intent. Journal of Advertising.
- Conference Proceedings
  - Conference Proceeding (Published)
    - Madrigal, R. (2017). Emotional Cocktails: Mixed Emotions, Gratifications, and the Enjoyment of Various Types of Movie Genre (vol. 45, pp. 842-843). Association of Consumer Research.
  - Conference Proceeding (Published)
    - Reich, B., Campbell, T., Madrigal, R. (2017). Praise for Blame: Consumer Inferences Following Cause Marketing (vol. 45, pp. 842-843).
  - Conference Proceeding (Accepted)
    - King, J., Yenecha, C., Koppenhafer, L., Madrigal, R. (in press). I See What You Are Doing: Identifying Distracting Imagery in Pharmaceutical Advertising Using Computer Vision Tools. Association for Marketing & Health Care Research 2022 Conference.
  - Conference Proceeding (Accepted)
    - Madrigal, R., King, J. (2020). Sponsorship Success Ain't Just About the HITs. American Marketing Association Summer Academic Conference.

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