College of Business

Sales Lab

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The Seufferlein Sales Program offers students, instructors, and corporate partners the use of a Sales Lab. The Sales Lab includes cameras and role play rooms that are used to record, stream, and archive class assignments/presentations, role plays, mock interviews, sales competition activities and elevator pitches.


The lab's recording rooms are located in Glenn Hall 206b, 206c, and 206d. These rooms at the Seufferlein Sales Program are used for classroom assignments and sales competitions. 

Sales Lab room c

Sales Lab User Interface

Access Sales Lab archives, view current streams, or record your own video!(opens in new window)

Introducing SPIN and a Role Play Presentation

Watch Emma Ritchie introduce SPIN and explain how to create a role-play presentation! **Helpful hint: Use canva!

Watch a First Place Senior Roleplay

Watch one of the Seufferlein Sales Program's senior, Sarah Gerad, win first place in the 2022 Western States Sales Competition.

Watch a First Place Team Roleplay

Watch the Seufferlein Sales Program's all-woman team win first place in the 2022 Sweet 16 Sales Competition. 

Watch a First Place Individual Roleplay

Watch the Seufferlein Sales Program's Alexandra Pomatto win first place in our 2022 Sweet 16 Sales Competition.

Watch Ryan Brumfield's Individual Roleplay

Watch a Chico State alumni, Ryan Brumfield, competing in the Seufferlein Sale Program's Sweet 16 Competition from 2019! 

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usca, University Sales Center Alliance

Click here to Apply Now

For assistance filling out your application, please visit our office in Glenn 206 or email 


Contact Us

Seufferlein Sales LinkedIn PageSeufferlein Sales Instagram

Glenn Hall Room 206


Thomas Villa
Executive Director 

Kristen Chatham
Program Manager

Finn Blacker
Operations Assistant  

Natalie Bourn
Corporate Relations Assistant 

Chad Haller
Marketing Assistant

Hannah Taft
Marketing Assistant

Tyler Shaw
Operations Assistant

Lia Vansoest
Competition Coach 

Letter from the Executive Director

"The Seufferlein Sales Program finished an incredible 2022, exceeding 500 students enrolled in our program that represent 61 majors and supported by 39 corporate sponsors!" Read the whole letter for our Executive Director here.

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