Marketing Department

Department Overview

The Marketing Department focuses on courses leading to undergraduate degrees in business administration with the marketing option. Supplementing classroom instruction, students gain practical experience through internships and team projects, solving real-world problems under the close supervision of dedicated faculty members.

In addition to being exemplary classroom instructors and experts in their field, our Marketing Department are recognized for their significant research contributions(opens in new window) with work published in many of the leading marketing journals.

Degree Options

The Marketing Department develops and delivers curriculum for the Bachelor of Science in Business Administration (BADM) degree in Marketing.

The Marketing option provides students with an understanding of the latest practices and technologies used within today's high–tech business environment, including the areas of e–commerce, consumer behavior, and market research. This option prepares students for careers in sales, distribution, advertising, marketing research, retailing, new product development, brand management, and marketing communications. 

Minors

The department also offers a Marketing minor and a minor in International Business.

Programs and Certificates

The Marketing Department oversees the award-winning Seufferlein Sales Program and the program's Professional Sales Certificate.

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With one of the highest 4-year graduation rates in the CSU system and lowest average student debt amounts in the country, Chico State offers one of the nation's highest return on investment. 

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