College of Business


Bachelor of Science in Business Administration (BADM)

The Marketing option prepares students for career paths in advertising, brand management, sales, distribution, and retailing. This option includes specialized instruction in: marketing research, consumer behavior, marketing strategy, e-marketing, sports marketing, marketing communication, retailing, professional selling, and managing customer relationships.

Want to surround yourself with like-minded peers and professionals in business and social environments? Then joining the American Marketing Association(opens in new window) is right up your alley! 

Our Professional Sales Certificate has caught the attention of numerous companies including Frito Lay, ADP,, Intuit, TEK Systems, Yelp, and others, who actively recruit our students. Graduates with this practical sales training can expect phenomenal opportunities and excellent career placement.

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Exterior Kendall HallWith one of the highest 4-year graduation rates in the CSU system and lowest average student debt amounts in the country, Chico State offers one of the nation’s highest return on investment.

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What Careers Can a Marketing Degree Offer Me?

A BADM-Marketing degree paves the way to a variety of career options. Graduates from Chico State have secured leadership roles in industries or positions including:

  • Account Executive
  • Sales Representative
  • Brand Manager
  • Media Coordinator
  • Marketing Planner
  • Advertising Executive

Four students holding an oversized check for $5,000

Is a Marketing Degree Right for Me?

You may want to consider the Marketing specialization if you:

  • Understand consumer behavior
  • Are creative 
  • Have analytical skills
  • Are a good listener

Median pay for Accountants and Auditors $73,560 per year, $35 per hour

AACSB Accredited

Did you know that less than 6% of business schools worldwide meet the rigorous accreditation standards set forth by the Association to Advance Collegiate Schools of Business International (AACSB)? We’re proud to say that Chico State’s College of Business is one of them! In fact, this accreditation allows our students access to faculty who are not only industry experts but also open doors to many networking and internship opportunities.

Learn more about our accreditation and rankings

How to Apply

Chico State is part of the California State University system and uses Cal State Apply for applications.

Make sure to select California State University, Chico as your campus of choice when applying. Registering and applying is quick and easy, so let’s get started!

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About Chico State

Nationally Ranked

U.S. News and World Report consistently ranks us in the top 10 of regional public universities in the West, and Forbes ranks Chico State as a top college for educational quality and value (just to name a few).

Logos: U.S. News and World Report and Forbes