College of Business

Sweet 16 Sales Challenge

sweet 16

Sweet 16 Sales Challenge logo
2022 Sweet 16 Sales Challenge 

The Sweet 16 Sales Challenge is a local Chico State sales competition that takes place during the fall semester. This semester, we have 331 students in our program and our looking to have 64 students participate in live role plays that are streamed to corporate partner judging rooms.

Attending the Sweet 16 Corporate Connect and judging the competition are benefits of Corporate Partnership with the Seufferlein Sales Program. 


Thursday, October 6th:

  • Breakfast Kickoff (7:00am-7:45 am)
  • Round 1 Individual Role Play with (8:00am-12:00 pm)
  • Lunch and Round 2 Annoucement (12:00pm-1:00 pm)
  • Break (2:00 pm -2:30 pm)
  • Networking event (Glenn Lawn, 2:30pm-4:00pm)
  • Break (4:00pm-4:45pm)
  • Black Tie Dinner Event (5:00pm-8:00pm)

Friday, October 7th:

  • Breakfast (7:00am-7:45am)
  • Team Role Play (8:00am-11:00pm)
  • Break(11:00pm-11:30pm)
  • Lunch and Awards (12:30pm-1:30pm)
  • Pictures (1:30pm-2:00pm)

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usca, University Sales Center Alliance


Click here to Apply Now

For assistance filling out your application, please visit our office in Glenn 206 or email tpvilla@csuchico.edu. 


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Contact Us

Seufferlein Sales LinkedIn PageSeufferlein Sales Instagram

Glenn Hall Room 206

(530) 898-3840

Thomas Villa
Executive Director
tpvilla@csuchico.edu 
(916)223-2171 

Emma Ritchie
Program Manager
eritchie@csuchico.edu

Kristen Chatham
Program Manager
kbchatham@csuchico.edu

Ashley Mills
Marketing Specialist 
ammills@csuchico.edu 

Juliette Guerin
Marketing Assistant
jguerin@csuchico.edu

Kelli Litchfield
Operations Assistant
kmlitchfield@csuchico.edu 

Finn Blacker
Operations Assistant
fcblacker@csuchico.edu 

Isabella Torrao
Operations Assistant
imtorrao@csuchico.edu 

Natalie Bourn
Corporate Relations Assistant
nibourn@csuchico.edu 

Christian Neiswonger
Competition Lead
cneiswonger@mail.csuchico.edu 

Brianna Rader
Socrates Project Manager
brader1@csuchico.edu  


Letter from the Executive Director

"Due to our success, we have decided that all books associated with our sales courses for this next academic year will be free for every student enrolled in our sales classes!" Read the whole letter from the Executive Director. (PDF)


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