College of Business

Sweet 16 Sales Challenge

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2022 Sweet 16 Sales Challenge 

The Sweet 16 Sales Challenge is a local Chico State sales competition that takes place during the fall semester. This semester, we have 331 students in our program and our looking to have 64 students participate in live role plays that are streamed to corporate partner judging rooms.

Attending the Sweet 16 Corporate Connect and judging the competition are benefits of Corporate Partnership with the Seufferlein Sales Program. 


Thursday, October 6th:

  • Breakfast Kickoff (7:00am-7:45 am)
  • Round 1 Individual Role Play with (8:00am-12:00 pm)
  • Lunch and Round 2 Annoucement (12:00pm-1:00 pm)
  • Break (2:00 pm -2:30 pm)
  • Networking event (Glenn Lawn, 2:30pm-4:00pm)
  • Break (4:00pm-4:45pm)
  • Black Tie Dinner Event (5:00pm-8:00pm)

Friday, October 7th:

  • Breakfast (7:00am-7:45am)
  • Team Role Play (8:00am-11:00pm)
  • Break(11:00pm-11:30pm)
  • Lunch and Awards (12:30pm-1:30pm)
  • Pictures (1:30pm-2:00pm)

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usca, University Sales Center Alliance


Click here to Apply Now

For assistance filling out your application, please visit our office in Glenn 206 or email tpvilla@csuchico.edu. 


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Contact Us

Seufferlein Sales LinkedIn PageSeufferlein Sales Instagram

Glenn Hall Room 206

530-898-3840

Thomas Villa
Executive Director
tpvilla@csuchico.edu 
916-223-2171 

Kristen Chatham
Program Manager
kbchatham@csuchico.edu

Finn Blacker
Operations Assistant
fcblacker@csuchico.edu  

Natalie Bourn
Corporate Relations Assistant
nibourn@csuchico.edu 

Chad Haller
Marketing Assistant
cthaller@csuchico.edu

Hannah Taft
Marketing Assistant
hetaft@csuchico.edu

Tyler Shaw
Operations Assistant
tshaw@csuchico.edu

Lia Vansoest
Competition Coach 
lvansoest@csuchico.edu 


Letter from the Executive Director

"The Seufferlein Sales Program finished an incredible 2022, exceeding 500 students enrolled in our program that represent 61 majors and supported by 39 corporate sponsors!" Read the whole letter for our Executive Director here.


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