College of Business

Sweet 16 Sales Challenge

sweet 16

2019 Sweet 16 Sales Challenge competitors

The Sweet 16 Sales Challenge is a local Chico State sales competition that takes place during the fall semester. This semester, 140 students enrolled in "Strategic Personal Selling" (Marketing 473) are participating in four rounds of role plays. The top 16 students will then move on to compete in the Sweet 16 where live role plays are streamed to corporate partner judging rooms.

Attending the Sweet 16 Corporate Connect and judging the competition are benefits of Corporate Partnership with the Seufferlein Sales Program. The number of representatives companies are permitted to bring depends on the partnership level (PDF).



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2019 Competition

The Sweet 16 Sales Challenge is a local Chico State sales competition that takes place during the fall semester. This semester, students enrolled in “MKTG 473-Strategic Personal Selling” are participating in in-class role plays. The top 16 students will move on to compete in the Sweet 16 Sales Challenge where live role plays are judged by you, our corporate partners. The event is divided into two components – the Corporate Connect (Thursday evening) and the role play competition (Friday).

Thursday, November 7

Corporate Connect Event: Showcase your company and network with the competitors and sales students!

  • Time: 6:30–8 p.m.
  • Location: Colusa Hall, Room 100

Friday, November 8

Sweet 16 Sales Challenge role plays: participate in judging some of Chico State’s top sales talent!

  • Time: 8 a.m.–1:30 p.m.
  • Location: Colusa Hall, Room 100

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usca, University Sales Center Alliance  


Letter from the Executive Director

"We all know we have been living through exceptional times and wanted to take a moment to welcome you back for an exciting fall semester." Read the letter from the director.


Click here to Apply Now

Please email completed applications to tpvilla@csuchico.eduFor assistance filling out your application, please email tpvilla@csuchico.edu or visit our office once fall semester begins.


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Contact Us

Seufferlein Sales LinkedIn Page    Seufferlein Sales Facebook Page    Seufferlein Sales Instagram

Glenn Hall Room 206

Thomas Villa
Executive Director
tpvilla@csuchico.edu 
916-223-2171 

Alexandra Pomatto
Marketing Specialist
arpomatto@csuchico.edu

Kristen Chatham
Marketing Assistant
kbchatham@csuchico.edu

Emma Ritchie
Operations Specialist
eritchie@csuchico.edu

Ana Flores
Operations Assistant
asfloresdiaz@csuchico.edu

Jack Thobe
Operations Assistant
jethobe@csuchico.edu

Mitchell Lung
Corporate Relations Specialist
malung@csuchico.edu

Makaela Keeve
Competition Lead
mkeeve@mail.csuchico.edu


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